Improve Financial Performance With MYS Insights

MYS Insights uses data science and machine learning to analyze historical data from previous show cycles and evaluate critical performance metrics such as revenue pacing, booth space sales, pricing trends and exhibitor retention.

With the Exhibitor Risk Analysis tool you can identify exhibitors at risk of not renewing and take action to enhance renewal and retention rates. 

With MYS Insights, your team can predict trends and revenue, address potential risks, and make strategic decisions to improve the show's financial outcomes and revenue targets. 

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MYS Insights to help organizers predict show revenue and identify at-risk exhibitors

Exhibitor Risk Analysis

The Exhibitor Risk Analysis uses on-platform exhibitor behavioral data to identify exhibitors at risk of not renewing. This report categorizes each exhibitor, indicating their level of renewal risk.  

 

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Exhibitor Risk Analysis

Benchmarking

See how your event performance compares to a cohort of shows with a similar exhibitor count and pinpoint areas for growth. 

Financial Pacing

Predictive Financial Pacing 

Using machine learning models and external market indices, MYS Insights forecasts the financial outcomes of your event with a high degree of accuracy. 

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Predictive Financial Pacing

Measures the rate at which booth space is sold compared to previous shows. It can help identify if your exhibitors are booking larger booth spaces or indicate upsell opportunities.

Indicates the average cost of booth space per square foot. This metric can help your show team evaluate competitiveness and optimize pricing strategies.

Track how much square footage you have available versus how much has been sold. This allows you to determine if your show is on track or needs adjustments to meet sales targets as well as optimize the floor plan.

Tracks the number of exhibitors committed to your event at any given point in the show cycle. This metric allows you to compare current exhibitor counts to previous cycles and industry benchmarks.

Analyzes the percentage of exhibitors returning from one show cycle to the next, providing insights into exhibitor churn. This lets you evaluate progress toward retention rate goals and reveals improvements to retention strategy.
"We have only been working with MYS for a month or two, but I am impressed by the program and also the MYS team.”
Robin H

Sales Manager, Events Services

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